This book is for business owners and managers of non-profit organisations who want be become more effective at Facebook marketing. Whether they are complete beginners or have been using Facebook for a while, readers of this book will learn how to get maximise results from Facebook. The book will help businesses in the following areas:* Gain an understanding of the architecture of Facebook* Get clear instruction on how businesses should set up business pages and create page administrators* A comprehensive explanation of Page settings* How to carry our customer analysis and profiling* How to come up with compelling content for business pages* A guide on how to craft content that encourages engagement* How to represent brands on Facebook* A complete guide to using Facebook AdsWritten with small business owners in mind, many of whom realise that they are missing out by not using this powerful and popular resource more effectively, Facebook Marketing will make a huge difference to the bottom line.